Raintoday's Sales Tips & Techniques Podcast
How to Stay Out of Commodity Hell—An Interview with Jon Kolko
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:14:09
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Sinopse
For many businesses, the danger is that customers make buying decisions based solely on price and they end up in commodity hell. To prevent that from happening, you need to create products that are experiential and cause people to have an emotional reaction to them. You need the secret sauce: empathy, says Jon Kolko, author of Well Designed.
