Raintoday's Sales Tips & Techniques Podcast

Stories inspire, are easy to remember, are contagious, and everyone likes to hear them. Because of that, they're excellent tools for capturing buyers' attention and getting them to do something. The key is to tell the story correctly. Listen as Paul Smith, author of Lead with a Story, discusses why storytelling is effective in business, the components of a compelling business story, and how to best use stories in sales and marketing.