Raintoday's Sales Tips & Techniques Podcast

Are Your Marketing Efforts Contributing to Revenue Growth?

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Sinopse

If there were one word to describe the future of marketing departments, you might say it's "accountable." Increasingly company executives want to know how marketing will contribute to the firm's top-line revenue growth, and marketers need to start providing answers, says Debbie Qaqish, author of Rise of the Revenue Marketer.