Raintoday's Sales Tips & Techniques Podcast

No one likes to be told what to do. And that applies to your buyers as well. If you just tell them what you think they should do, you will be met with reluctance and resistance, says John E. Doerr, President of RAIN Group. You will have much greater success if you collaborate with them. In this podcast, Doerr explains why collaboration is important and outlines how to create a collaborative relationship with your buyers.