Raintoday's Sales Tips & Techniques Podcast

Don't Think B2B; Think C2C—Customer to Customer—An Interview with Simon Pont

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Sinopse

You might run or work for a B2B service provider, but at the heart of it you are a human dealing with other humans. That means your marketing should reflect that, says Simon Pont, author of Digital State. Don't talk at or to people. Have conversations with them, as well as encourage customers to talk with one another.