Raintoday's Sales Tips & Techniques Podcast
Specialists, Not Generalists, Are More Profitable
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:15:44
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Sinopse
The natural tendency is to appeal to all buyers, providing everything and anything people might need. If you do that, however, you will have less business. When you specialize and differentiate, you will be much more successful, says Lee Frederiksen, co-author of Professional Services Marketing, Second Edition.
