Raintoday's Sales Tips & Techniques Podcast

One of the best ways to run yourself out of business is to discount your price. For once you do that, a discounting mindset takes hold and you will start to offer discounts to everyone and will end up not making any profit. Listen as Mark Hunter, author of High-Profit Selling: Win the Sale without Compromising on Price, explains how to win sales based on the value you offer—not the lowest price—and what to do when a buyer says your price is too high.