Raintoday's Sales Tips & Techniques Podcast

Every consultant wants to form solid business partnerships with their clients, but many things can get in the way. Andrew Sobel, author of All for One: 10 Strategies for Building Trusted Client Partnerships, explains how to address some common challenges consultants face when trying to partner with their clients. Questions he addresses include:  How do you relate to clients as trusted advisors when you're an expert in your own business and not theirs?How do you move past the function executive to the executive who makes the buying decisions?How do you increase your skills at forming partnerships as well as the chance that you will?(Time: 11:26)