Raintoday's Sales Tips & Techniques Podcast

Twitter, blogs, LinkedIn, and Facebook have marketers abuzz. The tools can generate exposure for their firms, increase website traffic, and result in new business partnerships, but marketers still don't know how to best use them. Michael Stelzner, who just published the Social Media Marketing Industry Report, discusses how marketers can tell if social media is paying off, what they should think about before diving in, how much time they should invest in it, and much more. (Time: 11:09)