Our Style Stories

Lisa Elin and Erik Craighead: The Impact of Location on a Creative Career

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Today's conversation with Lisa and Erik Craighead of Salt Lake City, UT is primarily about location. I visited their historic downtown apartment earlier this Summer and spent the better part of an entire day with them, touring their home, snapping some pictures, exploring their garden, and enjoying great conversation over a delicious home cooked meal.  During our visit we talked a lot about location as it relates to developing a creative career. We discussed the pros and cons of living in a large metropolitan area such as New York City or LA as well as why they think smaller cities are the place to be right now, Salt Lake City especially. Lisa shared a peek into what her work life as a creative director looks like now that she's settled down in Utah. We spent a good amount of time discussing how to break into a new market and find clients as well as key lessons from both Erik and Lisa for jump starting a creative career with sincerity and humility.   Whether you live in a big city and feel slightly invisible