Side Hustle Teachers

Ideal Customer Avatar (ICA) is a phrase that’s been used in marketing seemingly forever. Sometimes it’s replaced with buyer persona, marketing persona, or customer profile, but it all comes down to one essential idea; Who is your perfect customer? There are a number of reasons it’s worth taking the time to clearly define who your product or service is for.  A clear definition of who you’re trying to sell to:  Helps you create content that speaks to people who are actually interested in your expertise.  Increases your email open rate because your subscribers know it’s going to contain value. Assists in product development by helping you create products or services your audience truly wants and needs. Makes your paid marketing more productive by allowing you to more effectively target. Allows you to create a more user friendly experience for your followers. However, recently I’ve been rethinking the idea of an ideal customer avatar.  What’s wrong with having an ICA? A customer avatar, when conceived as a sing