While She Naps With Abby Glassenberg

 On this episode of the Craft Industry Alliance podcast, we're talking about building a career bringing people together through yarn with my guest Shelley Brander. After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable "side hustle"—she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that's on the forefront of the modern maker movement, and includes LoopsLove.com, LoopsClub.com and Knit Stars, a global, online learning adventure. She's on a mission to Knit the World Together. Her second book, Move the Needle: Yarns from an Unlikely Entrepreneur is a Wall Street Journal best-seller. She lives in Tulsa with her husband and at least three dogs, and has three very creative, grown children. +++++ This episode is sponsored by Esther’s Fabrics. Esther's Fabrics is located on Bainbridge Island, just a short ferry ride from Seattl