Aggrad Live Podcast

Not only is there a large disconnect from the average American to animal agriculture, there is actually a perceptible growing negative sentiment towards animal agriculture. Most people don't have much interaction with food outside of ordering it at a restaurant or removing it from a grocery store shelf. This growing distance in generations between conventional animal agriculture and the average consumer continues to broaden.  Even though farmers and ranchers can be frustrated over the unawareness of the average consumer, the consumer is not to blame. The problem is a very small but loud percentage of the population that doesn’t believe that animal agriculture should be done, that there is no way to responsibly raise animals for production, and that no amount of animal welfare policy could ever be enough, use fear-mongering and the spread of misinformation to widen that gap even more.  Hannah Thompson-Weeman is the Vice President of Strategic Engagement for the Animal Agriculture Alliance (Alliance).