Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast... Not quite the "voodoo" of Custom Audiences Started because as a startup he was low on funds and low on lead lists Be selective with your lead generation and outreach Create your Buyer Personas Your product roadmap, etc. flows from that You're usually targeting smaller businesses that may be hard to identify Buy a list or run ads...both can be expensive LinkedIn gives you a great starting point, but you still have to do the search 10x your B2B lead generation No need to run ads All search engines help you search "the world," but Linkdra helps you search just LinkedIn Targeted search to directly reach your ideal prospects Go from cold to warm leads by activating your LinkedIn Use their Live Search for LinkedIn Easy prospecting with LinkedIn Search Deep Connect to Convert Action Connects Safe by Design No plugins No extensions Use your regular browser Get 4x more responses with preview cards Setup Card Share Link Fill your CRM automatically