Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Formerly in sales and frustrated with ACT! and Salesforce in the energy sector in Houston Moonlighted on the side while developing his CRM and launched in 2003 He targeted the big CRM—ACT!—and offered an online home for companies using ACT! Helped those users transition Average customer lifetime for a SaaS CRM is only 28 months Buyers get distracted by the bells and whistles of the new CRM You need to get your salespeople to use the CRM What do you need to know about your customers? "Why do you need to spend this money in the first place?" The marketing automation industry has done a disservice to sales teams over the last decade We try to "warm up" leads for salespeople and then marketing washes their hands But sometimes it takes longer to close due to nothing the salesperson did or didn't do Which department is most important: sales or marketing? Most people have haphazard sales processes Includes marketing automation There is a