Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

Snapchat is alive and well Even old guys! You own Snapchat "Channels"  If you're boring on Snapchat you are dead The viewers are young and savvy They know about the "50% off" gimmicks They know about the "Free plus shipping gimmicks" They grew up with the internet Be relevant Be interesting Be engaging You only have 10 seconds for a Snapchat ad If your audience is 13-25 years old you need to be on Snapchat The young teens are not on Facebook, Twitter, or Instagram Snapchat's intelligence for targeting is not as detailed as Facebook Snapchat knows your location and where you travel Target people who spend a lot of time on this soccer field Get in early and advertise on Snapchat now (like Facebook in 2009) Snap Ads take up the entire screen so you get better focus from your viewers but your viewer can tap away. They are not forced to watch the entire ad and you are still charged for the impression. Google "Snapchat influencers" and his company pops up They are an influencer agency They went to Snapcha