Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

http://ReferWes.com http://BestCRMForMe.com Scott Desgrosseilliers What's your ROI on your ad spend? Now he has 400+ customers in just two years Make profitable, data-driven marketing decisions Trust, understand, and interpret your data Patent-pending sales-attribution and analytics platform and done-for-you data analysis "The world does not need another pie chart." He only shows verifiable data Facebook offline conversions The pixel didn't capture the sale Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook WickedSmartz are produced from the Wicked Reports Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy First click | first opt-in | last click before a sale | Re-opt-in Ad platform measurement ignorance Pixel-based system inaccuracy Misses the most valuable customers: those who make multiple purchases Multiple devices Must program the "value" of a customer on every Thank You page Limitations