Contractors Secret Weapon Podcast

Do you have the customer you deserve, or do you have the customer you want? I ask this question to many contractors and the response that I usually get is, “yes, I want all the customers I can get! customers are the lifeblood of my business, the more customers the more money.” REALLY? That’s what we are going to discuss today.   The next thing I say is that was not the question I asked! The question I asked was, “do you have the customer you deserve, or do you have a customer you want.” Then I get this weird look and I have to continue on.   You see most contractors going into business think about getting business and not about that business as a whole. As they enter the marketplace, they sit down and figure out what everyone else is charging and start competing on price. They figure they have a good product and they are great at what they do so they should succeed. I ask why do they take their excellent work and just start competing on price just to get into the market place.   How do I know about this? I’m