Contractors Secret Weapon Podcast

Day four of our series on 20 marketing mistakes: "Keep from crippling your business with these marketing mistakes". today we are on mistake number eight: The failing to use testimonials. "How do you get testimonials?" Okay, so testimonials. And so many people say: "How do you get testimonials?", "How do I get testimonials", "Why do I get testimonials?" but more so-- "How do I get testimonials?" Well, I'm going to tell you the importance of them and we're going to show you how to get them in this series- In this episode today. And of course, remember that on week 5, which is next week, I'll have the whole report ready and upload it onto the show notes page so that you can get your copy of everything we talked about. And there's a ton of worksheets in there. Like here's a testimonial letter that we put together. So, testimonials is one of the most powerful tools that any business owner can use. But it's also one of the most underutilized. They're not limited to any one type of advertising or any promotional med