Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Tell me. When was the last time that you received a personal letter ? When was the last time that you received something via mail, other than your bills, bank statements, assurances or your neighbour’s realtor’s flyer ? … That’s what I thought. You don’t remember. Because it’s been too long.   Just by reading these lines, you should know where I am going. Yes, you can use direct mail to market your business, but also to deepen your authority, credibility and trust towards your audience. And one powerful way to do this is to send printed Newsletters.   You read right. Printed. Newsletters.   And lucky you, this week’s interview is with the Newsletter Pro, Shaun Buck.   Shaun is a friend of mine.   We met about 6 years ago, and at that time, we were in the same mastermind. (oh and by the way, this is another proof that mastermind friends are long lasting friends !)   He’s built a multi-million-dollar business, crafting customized newsletters for his numerous clients, year after year. See, Shaun is also very str