Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

« When you’ve got an idea, a spark or something that you want to do, you find means and ways to make it happen. » - Danny McMillan, about the essence of an entrepreneur Here is a quote from my guest this week, Danny McMillan. He is an entrepreneur and private label Amazon seller, but also an international speaker. We talk PPC advertising. And because Danny explains it so well, here is a direct transcript of our interview together : « So, anyone who's out there in the audience now will maybe go, "Okay, I need to drive traffic to my website to earn money." So, let's just say you've got a small construction business, like we built out, is that we take it right down to the fact that it's a landing page. You research your market, you create your customer avatar, but you only build that one landing page. You do your keyword research, and then what you do is you run tests, because you'll want to know if that market's going to work for you before you do any investments. Because, a lot of people run off and go and get