Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Name of guest: Charm Fernandez In this episode, Charm and I start the conversation with a big mistake that she did when she was still in the startup phase of her business. Her website was hacked and she did not host it with a very reputable company. Since she was helping people with their websites and recommending that company at the time, she realized that she had to up her game and standards, so she would show the right example to her clientele and ensure them website security with another hosting company. That was a great reminder that as online business owners, we absolutely have to be congruent about what we say and what we actually do! The One Rule  And since we are talking about websites, Charm states the only rule to apply in order to transform your website into a high-client magnet machine: Taking your potential clients to a path!  Don’t leave them hanging. Falling on your website and leaving without any call to action. In extension to call to action, we specifically talk about where you should put y