Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Dr Sharon has always been curious about what’s going on in people’s head. Here is what she says about it : « It’s just amazing to me that people have such interesting reasons that they don’t even know about. If you scratch the surface you can get at it, but they will give you a rationale alibi for what they do. The real reason they do it has something to do with a feeling that they have. There’s an emotional end benefit that’s much more important. You can’t get that by asking it directly. »   Dr Sharon & Fabienne discuss about the importance of knowing about your audience’s psychology as an online business owner. Who they are, What’s important to them What problem they are trying to solve Say out loud the words that represent features and functional benefits What is your unique solution to their problem Dr Sharon then takes good time to explain the emotional ladder that a client goes through, when they consume your product or service. And to do that, you have to ask them to do a chain of benefits.  Ther