Revenue Marketing Radio With Debbie Qaqish

Hear what the marketing operations leaders from Lenovo, Verint and SecureWorks have to say about building a successful Marketing Operations organization.  Join us as we talk to three marketing operations leaders about their experiences on their marketing operations journeys. We’ll explore the why and how MO grew as a capability, the role and key activities of MO, the impact of the MO function on results such as contribution to pipeline and ROI. We’ll also have these incredible leaders look into their crystal ball and tell us what the future holds!