Box Press

RoMa Craft doesn’t build a product to fit whatever tobaccos it has leftover. Nope. Co-founders Skip Martin and Mike Rosales share how RoMa Craft crafts a new cigar blend. And why the people growing the tobacco, rolling the cigars and selling RoMa Craft are just as important as what finds its way into your humidor. Learn what’s hot in humidors from this Austin, Texas, based cigar company. RoMa Craft makes small-batch super-premium cigars, including CroMagnon, Neanderthal, Intemperance, CRAFT, Wunder|Lust and Aquitaine. The on-air Box Press smoke is the Neanderthal. (https://halfwheel.com/roma-craft-tobac-teases-three-new-neanderthal-vitolas/157757) What’s your go-to RoMa Craft cigar? Share your thoughts below with fellow cigar aficionados. RoMa Craft founders talk Neanderthal. (1:03)

 Why “craft” means being emotionally connected to what you are making. (3:32) 

Why connecting with people who make cigars is just as important as picking out tobacco. (9:16) How intentionally building a company’s culture