Great Escape Radio: Travel Writing | Photography | Publishing | Writing

Great Escape Radio Episode #62: Creating Unique Tours “Some people want it to happen, some wish it would happen, others make it happen.” – Michael Jordan Host, Jody Maberry and Great Escape Publishing Director, Lori Allen talk about her upcoming travel to Tanzania, the marketing purpose behind the trip and how you too can arrange trips to the places you most want to explore in the world. Lori shares her personal African proverb… “There are those who return to Tanzania and those who have never been.” She’s been several times with photography expeditions, but this time she’ll be returning to Tanzania to film marketing videos for Great Escape Publishing programs. “We offer a course on how to create travel videos. The course illustrates how easy it is and how little equipment is needed to produce quality videos.” Video is big in the travel world and also in the marketing world. “We’ve noticed our video promotions outperform text advertising with still images at a rate of about 2 to 1 and sometimes more.” So, she’