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Sinopse

Often, we don’t understand what it is we truly sell.   On the last episode, we talked about clarity behind your values and priorities. That’s at show 354.StreetSmartWealth.me   What you sell is NOT your company, or your product name; or even type of product.   We sell solutions, experiences a result.   It’s ultimately the “Transformation” that you client is going to experience through your product, service or offer.   So, we start with what the challenge is that they have. What do they need a solution for?   You’ve probably heard, no one goes to the hardware store to buy a drill; They go to buy a hole in wall.   Who is your ideal client? Have you written out the avatar for up to 3 unique profiles? Some of the traits may be the same, but hav ing 3 allows you to speak to a broader audience.   What are their main challenges, obstacles, problems?   Make a list.   Then, what is the solution of transformation that you provide.   What other potential solutions have they tried?   It’s important to know this going in,