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Storytelling and Selling, Episode 98 Aired on April 14th, 2016 with Chris Lema Leave a comment FacebookTweetLinkedInGoogle+ What the heck does storytelling have to do with selling yourself, your products or your services? If you ask this week’s guest, Chris Lema, he’ll tell that it has everything to do with selling. We all tell stories. Don’t believe me? Ask your mom if you ever lied as a kid. But there are other kinds of storytelling that can have power in business – ways to engage an audience that is helpful. Let’s talk about that… – Chris Lema Too often you see folks selling by telling would-be customers about features and benefits (I’m guilty). In a landscape that’s full of similar-looking people selling similar-looking services, what helps you stand apart? Your story. No one else has it. It’s yours to share as part of your marketing efforts. Join me with Chris Lema as we discuss the art of storytelling and how you can use stories to strengthen your brand.