Jane Hamill | Podcast

People Don't Care That Your Fashion Product is Sustainable

Informações:

Sinopse

Don't shoot the messenger.  But the truth is that consumers care way less that we think they should if their apparel is sustainable.  In fact, on average they're only willing to pay 10% extra for sustainable fashion over normal fashion. It's "nice to have" but being eco-friendly isn't the reason they will buy from you.  Learn more... www.janehamill.com/sustainable