Jane Hamill | Podcast

"How can I improve my email open rates for my online boutique? I feel like I'm doing everything I should but not getting results." Are your email open rates low? My client wants his email open rates to improve and I’m assuming he cares about it so much because he feels it will lead to more sales (he and his partner own an online clothing & jewelry boutique hosted on Shopify). Why are my email open rates so low? Let’s start with the basics… 1. Is your list fresh? Scrub it! Newer subscribers are more highly engaged 2. Where did the names come from? JH client story – LINKEDIN. Nooooooo!!! 3. Consistency matters more than you think 4. “Occasional” emails actually lower your open rates, unsubscribes, spam reports 5. Best time to send – not as important as you think 6. Too sales-y or gasp!! BORING. If you want increase open rates and ultimately make more money, think about it. The big picture. We want the CUSTOMER. Not the one-off sale. If you want to sell, stop trying to sell. Do the opposite. In this episode,