Jane Hamill | Podcast

Today you're going to meet San Francisco clothing designer, Sarah Liller. What I love about Sarah is that she's SO HONEST and willing to share her struggles, her wins, and the behind-the-scenes reality of running her apparel business. Sarah is one of my "Sell More Products Online" students and someone who takes real ACTION on what she learns. In this interview, Sarah breaks down the exact steps she took in the last 9 months to make her online shop actually convert to money in the bank. Sarah always had confidence in her product and she knew it sold well in retail stores. But getting online sales was proving to be a big challenge for her. SO... In the last 9 months, she started doing things differently in her business. She switched from Squarespace to Shopify (huge win), she did her first NYC Trade Show, she got a rep, opened new wholesale accounts (and is getting re-orders) and she went from "I have no idea who my customer is and no idea what I'm doing online" to "it's working!" and getting consistent sales.