Tech Forward

Hello listeners, and welcome back to Tech Forward! My guest today is Upasna Gautam, the Manager of SEO at Ziff Davis, where she architects and executes the organic search strategies for Mashable and PCMag. Upasna (or Pas, as she is more commonly known) has unique experience in mathematics, science and search that allowed her to bring a truly logical and analytical approach to digital marketing. An avid proponent of community, nature, and wellness, she’s also a Fitness and Zumba instructor, aspiring yogi, and hiker. Today we’ll be talking about her work in search, the things she loves about the Austin tech community, and some of the inspiring work she’s been doing to encourage more women and girls to pursue careers in STEM. Like many guests on the show, Pas’ path to her current role was not a traditional one. Though she came from a biomedical background as a clinical research scientist, she had a strong desire to get involved in the world of digital marketing. She took on an unpaid internship as a digital stra