Explore Your Enthusiasm, With Tara Swiger | Craft | Art | Business

How do you know it's time to quit? Should you keep plugging away when it’s not working? Should you just try harder? Or is it better to quit? This week I’m going to tell you when it’s time to definitely quit. When do you know it’s time to quit? When should you just give up on the thing you’re working on? I was asked this question a few months ago and I have thought about it a lot, because this is a BIG question. I have two competing answers when individual people ask me this question. First, I am a huge fan of quitting. Just stop! It’ll give you the energy to work on something you DO want to do. I stop books, I stop business ideas, I stop launches. I stop all the time and I think it’s fantastic. As a culture we can sometimes romanticize the FINISHING of something…but if the thing isn’t worth finishing, and you’re not going to be glad it’s done, that time is better spent elsewhere. There’s the Sunk Cost Fallacy, which is when your brain thinks “I’ve already spent X time or money on this, I need to spend more to