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Are you getting distracted by what other people are doing? By what you *should* be doing? Today let's go beyond the Comparison Trap and instead look even deeper at how to play your OWN game. I think we all know a lot about how easy it is to fall into comparison, but I wanna challenge you today to go deeper. The question isn't just "am I comparing myself to others?" but "am I even playing the game I want to play? A while back I was talking to Jay about our future comic book shop and he said, “{The other shop in town}, they are really good at X. Maybe my shop should get better at X.” And I said, “But is that the game you want to play? Do you want to get good at selling X, or do you want to do something completely different? When you talk about what you love about the shop, you talk about making it inclusive, having the friendliest customer service, making it a place to spend time and feel like you belong no matter who you are. That's just a totally different game than what the other shop is doing.” “Oh, you're