Soulful Mba

Today’s episode is Part 2 of our quick overview of online challenges. (You can listen to Part 1 here.) Offering a challenge can work wonders for your email list, but only if that challenge truly appeals to your audience. You’ll want to be strategic at every step in the process. Here are our tips for creating a successful email-based online challenge: Find out what your audience wants. If you offer a 10-day core strength challenge but your readers are more interested in meditation, you’ll get far fewer new subscribers. Utilize polls, track your own stats to see which articles and other content users are reading, and start conversations on Facebook to test the waters before settling on a topic. Make sure your challenge is unique. OK, it doesn’t have to be one-of-a-kind, but it certainly can’t be dime-a-dozen! Pick an angle, add a twist, and find a way to customize your offering. Keep it short and make it doable. Length is key. Too short and you don’t get bankable buy-in from new readers, too long and participa