Agency Dealmasters Podcast

Christopher Engman discusses ABM & Megadeals

Informações:

Sinopse

https://www.linkedin.com/in/ACoAAAAERXwB1sVqWdvAh5t-4CRcUJ9J5_el81Y (Christopher Engman) is the Co-Founder and Managing Partner of the https://www.linkedin.com/company/megadeals-advisory/ (Megadeals Advisory). He is the father of ABM and he invented IP targeting. He’s been involved in hundreds of ABM campaigns for Fortune 500 businesses. His methodology, Megadeals and his book and podcast by the same name is a playbook of how to do ABM properly and sell to complex organisations. We talked about: