Agency Dealmasters Podcast

Shazia Ginai is the CEO of Neuro-Insight. They are a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications. This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level. We discuss: How the brain works Influencing human decision making Leadership becoming CEO of a multimillion-pound firm at 36 Female leadership and underrepresentation of minorities in media If you’re a marketer in any shape then get a cup of coffee and clear some time in your calendar. Enjoy the chat.