Agency Dealmasters Podcast

Dylan Davenport on the new advertising agency business model

Informações:

Sinopse

Dylan Davenport is the Managing Director of The Wild at Jungle Creations. They are a social-first publisher that is disrupting the traditional agency model. Dylan is a highly regarded advertising veteran. having worked at some of the most prestigious ad agencies of the last decade. Rapier, BMB, Adam&Eve, who later became adam&eveDDB. They’ve got channels like ITV or Channel 4 dedicated to different interests people have like food, crafting, fitness, female empowerment and they have amassed 115 million followers across them. One of their brands is Twisted, the food brand, which has more than 500 million sponsored views 27 million in the community. It’s the number one food and drink Facebook page in the UK and they have launched their own restaurant. Now with this super-engaged audience, they understand what people like, what they share, what they’re fascinated by and what’s emerging and they use those audiences and insights to solve their clients' biggest business challenges. If you are remotely interest