Agency Dealmasters Podcast

Jeannette Pritchard is the founder and Chair of JPC, a multi-award-winning strategic brand and communications consultancy. In 2018 she was recognised by the queen for services to business and entrepreneurship. and if you are remotely interested in: Entrepreneurship Experiential design Customer experience Social entrepreneurship and Changing people lives you will absolutely love this conversation. She was one of the first people to combine the fields of Operatic and theatre design with the emerging customer experience priority that brands started to have. So for a few years, she flew around the world, hanging Hondas in the air and creating breathtaking displays to launch new cars. She was part of the movement to encourage female entrepreneurs to start their own businesses. We take it for granted now but in the 90s there weren’t that many women entrepreneurs. Her alumni have collectively achieved an astonishing 96% business survival rate against the national average of 25% and they have created more