Agency Dealmasters Podcast

Jim Hawker is the co-founder of Threepipe, a multi-award-winning integrated agency working with some of the biggest brands in the world. This is just a masterclass in how to continuously reinvent yourself and your offering to make sure it’s a relevant and compelling to the client as possible. They started life as a very well respected PR agency, then transformed its self into a truly digital-first agency as the worlds of PR and SEO began to merge. He’s been confronted with one challenging situation after then next and although each was gut-wrenching and intractable, he found ways to make sure they emerged stronger from the experience. Whether he knew it or not, that’s stoic philosophy in action. He’s open about the mistakes he has made, like how they lost business because they pitched really innovative digital strategies to internal people who didn’t have the knowledge or skillset, so they chose a different agency, they felt more comfortable with. It’s a lesson in starting with a lower commitment, then wi