Fordham Conversations
Consumer's Negative Word of Mouth
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:30:00
- Mais informações
Informações:
Sinopse
Fordham Conversations Host Robin Shannon talks with Fordham Professor Dr. Mohammad Nejad. They discuss his “Negative Word-of-Mouth” Study. It looks at what can happen to a company’s profits when a dissatisfied customer begins to express that with so-called “NWOM.”
