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The Fastest Way to Measure What Matters: The No-Data-Warehouse Approach to Advanced, Real-Time Analytics Until now, analyzing large volumes of complex business data spanning ERP, cloud applications, and other business systems required the construction of a costly, time- consuming data warehouse. And the only way to normalize the data from these multiple sources, understand their relationships, and perform analytics at scale was via a star schema or cube. But not anymore. Utilizing the industry’s first Direct Data Mapping engine, Incorta delivers unprecedented join performance and makes it simple to relate data across enterprise applications and other business sources. You get real-time aggregation of large, multi-faceted business data and the ability to deliver “speed of thought” insights against your most complex relational data. Best of all, Incorta makes expensive and time-consuming data warehouses, ETL, and specialized databases completely obsolete.