Radio Abbey

On This Week’s Let’s Talk Business: Marketers and Public Relation companies are using every trick in the book to get their clients’ products into our consciousness. While you may not have heard of Experiential Marketing you will have… experienced it. We explore what it is, how it helps businesses and discover the ultimate marketing experience. We have news of an online magazine recently launched in the UK which aims to help small business owners. We chat to the founder of Champions of Small Business. In this week’s Insight we discover that the more mentally challenging your job is now, the more your brain benefits later in life and, it may seem counter intuitive, but using facts to persuade someone of your point of view is less likely to work. We also have the intriguing story of how a group of IT geeks set out to trick 10,000s of hackers. The outcome of which helps us all be a little safer online.