'the Knowledge' - A Levitt Group Podcast

Episode 6 Show Notes:   In our sixth podcast, Peter Domican talks to Doctor Baker Ahmad Alserhan about his book ‘The Principles of Islamic Marketing’ published by Routledge.   Dr Alserham is CEO of the International Islamic Marketing Association and Associate Professor of Marketing at Qatar University.   ‘The Principles of Islamic Marketing’ covers the aspects and values of Islamic business thought and how the Islamic Economic System works along with how marketing and business practices need to be adopted.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittPIM.   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness