'the Knowledge' - A Levitt Group Podcast

Episode 2 Show Notes: Today I’m talking to Professor Cor Molenaar, who is Professor of eMarketing & Distance Learning at Rotterdam School of Management, Erasmus University about his book ‘Why customers would rather have a smartphone than a car’- Relationship Retailing as an opportunity’ Cor’s book is available from the Gower website. He can be found on Twitter at @disruptretail and on his website www.cormolenaar.nl/uk/home Joining The Levitt Group: The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance an