'the Knowledge' - A Levitt Group Podcast

Episode 1 Show Notes: In our opening show, I interview Dr Marc Sansó, author of ‘The Value Chain - How to effectively understand, deploy and monitor successful business models’ Book Promotion Listeners to ‘The Knowledge’ can claim a 40% discount on ‘The Value Chain’ when ordered from the Gower website by using the code G15JZL40 at the checkout. This offer is available until end Dec 2016. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving y