Science, Futurism, Emotional Intelligence

Snapchat Spotlight - $1M/day Paid to Creators

Informações:

Sinopse

Aug 2020 $20/share Feb 2021 $60/share 3x increase in share price Nov 2020 launch of Spotlight Inclusive Stakeholding Inclusive Equity Paying out Creators ⭐ “Ultimately it's about what is going to make creators the happiest.” Competing with TikTok & IG Reels 250M Daily Active Users (DAU) Paying out to top 100 creators of most popularly viewed Spotlights each day #1 gets paid most (~$100,000) #100 paid least (~$1,000) Submit every 5 mins Snapchat spending $365M/year Must be grossing $365M+/year from Ads Uber approach of just bulldozing to domination If my Spotlight video rakes in 1M views, pays me out ~$100,000 That would mean each view was worth $0.10 If the viewer was to only watch one video (highly unlikely) More competition on-boarding, harder to win daily prize money Each viewer is likely watching dozens of minutes of videos Creating $1+ of revenue for Snapchat since they are watching several ads while browsing 250M Daily Active Users (DAU) Some users won’t earn Snapchat a penny