Higher Ed Live
Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:02:21
- Mais informações
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Sinopse
In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.
