Higher Ed Live

Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.