Higher Ed Live

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become. Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement. We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboratio